Assignment 1

Tiffany & Co. is a holding company that operates through its subsidiary companies. The company’s principal subsidiary, Tiffany and Company (Tiffany), is a jeweler and specialty retailer whose principal merchandise offering is jewelry. Through Tiffany and other subsidiaries, the company

Assignment 1

Tiffany & Co. is a holding company that operates through its subsidiary companies. The company’s principal subsidiary, Tiffany and Company (Tiffany), is a jeweler and specialty retailer whose principal merchandise offering is jewelry. Through Tiffany and other subsidiaries, the company

Assignment 2 (Part 1) Exploratory Study – Diary Guidelines

As part of our exploratory study, we had to identify participants to observe and understand their relationship with Tiffany & Co. We selected 5 unique individuals hailing from different walks of life and captured moments of their uninhibited selves in

Assignment 2 (Part 1) Exploratory Study – Diary Guidelines

As part of our exploratory study, we had to identify participants to observe and understand their relationship with Tiffany & Co. We selected 5 unique individuals hailing from different walks of life and captured moments of their uninhibited selves in

Assignment 2 (Part 2)

Brand Survey Findings  Word Association  Laddering  Brand Personification & Obituary Tiffany & Co. (Tiffany) has always advocated the concept of true love, timelessness, luxury, sophistication, and elegance in its products. Tiffany aims to provide the notion that people of different ages and race aspire

Assignment 2 (Part 2)

Brand Survey Findings  Word Association  Laddering  Brand Personification & Obituary Tiffany & Co. (Tiffany) has always advocated the concept of true love, timelessness, luxury, sophistication, and elegance in its products. Tiffany aims to provide the notion that people of different ages and race aspire

Assignment 3 – Brand Valuation

Market Segmentation  Financial Analysis  Demand Analysis Competitive Benchmarking  Brand Valuation In order to conduct a thorough Brand Valuation analysis for Tiffany & Co, there are three key components in all of our valuations. They are 1) an analysis of the financial performance of

Assignment 3 – Brand Valuation

Market Segmentation  Financial Analysis  Demand Analysis Competitive Benchmarking  Brand Valuation In order to conduct a thorough Brand Valuation analysis for Tiffany & Co, there are three key components in all of our valuations. They are 1) an analysis of the financial performance of

Assignment 4 – Brand Challenge

 Brand Frenzy   Tactical Gaps  Strategic Gaps  Brand Purpose  In Assignment 4, we look at our findings from our previous assignments and link them with 3 new concepts: 1) Tactical Gaps, 2) Strategic Gaps, and 3) Brand Purpose. We have also included an additional

Assignment 4 – Brand Challenge

 Brand Frenzy   Tactical Gaps  Strategic Gaps  Brand Purpose  In Assignment 4, we look at our findings from our previous assignments and link them with 3 new concepts: 1) Tactical Gaps, 2) Strategic Gaps, and 3) Brand Purpose. We have also included an additional

Assignment 5 – Future Growth Strategies

Tiffany’s Men’s Range   In-store Experience  Love Knows No Boundaries  The Embrace Collection  Tiffany Day   Brand Valuation As discovered in our previous assignments, Tiffany is a brand that is deeply embodied in the element of love and renowned for its luxurious jewelry. Because of Tiffany’s deep history, it

Assignment 5 – Future Growth Strategies

Tiffany’s Men’s Range   In-store Experience  Love Knows No Boundaries  The Embrace Collection  Tiffany Day   Brand Valuation As discovered in our previous assignments, Tiffany is a brand that is deeply embodied in the element of love and renowned for its luxurious jewelry. Because of Tiffany’s deep history, it