Assignment 3 – Brand Valuation

Market Segmentation  Financial Analysis  Demand Analysis

Competitive Benchmarking  Brand Valuation

In order to conduct a thorough Brand Valuation analysis for Tiffany & Co, there are three key components in all of our valuations. They are 1) an analysis of the financial performance of the branded products or services; 2) of the role the brand plays in the purchase decision; 3) and of the competitive strength of the brand. These are preceded by a decision on segmentation and at the end of the process are brought together to enable the financial value of the brand to be calculated.

To provide a substantial, holistic approach to value Tiffany & Co’s brand, we gathered data from a host of platforms:

  1. Tiffany & Co’s publicly-listed financial reports
  2. Industry growth forecast rates from Euromonitor (GMID)
  3. Findings from our previous assignment posts
  4. External supporting quotes from Mr. Samir Dixit, Brand Finance Singapore

 Referring to the table below, these figures are pulled out from Tiffany & Co’s financial reports to determine the economic profit for our brand valuation. The result for Tiffany and Co’s Net Operating Profit After Tax (NOPAT) is determined to be about SGD 8.6 million.


Market Segmentation  Financial Analysis  Demand Analysis

Competitive Benchmarking  Brand Valuation

Advertisements

About sbmx2012

Strategic Brand Management

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

%d bloggers like this: