In order to conduct a thorough Brand Valuation analysis for Tiffany & Co, there are three key components in all of our valuations. They are 1) an analysis of the financial performance of the branded products or services; 2) of the role the brand plays in the purchase decision; 3) and of the competitive strength of the brand. These are preceded by a decision on segmentation and at the end of the process are brought together to enable the financial value of the brand to be calculated.
To provide a substantial, holistic approach to value Tiffany & Co’s brand, we gathered data from a host of platforms:
- Tiffany & Co’s publicly-listed financial reports
- Industry growth forecast rates from Euromonitor (GMID)
- Findings from our previous assignment posts
- External supporting quotes from Mr. Samir Dixit, Brand Finance Singapore
Referring to the table below, these figures are pulled out from Tiffany & Co’s financial reports to determine the economic profit for our brand valuation. The result for Tiffany and Co’s Net Operating Profit After Tax (NOPAT) is determined to be about SGD 8.6 million.