Financial Analysis

Sypnosis  Market Segmentation  Demand Analysis

Competitive Benchmarking  Brand Valuation

Based on information from Global Market Information Database (GMID) from Euromonitor, the expected average growth forecast of the jewelry industry in Singapore is 6.1%.We therefore use this as a gauge to illustrate the growth rate for Tiffany & Co’s Gift-Giver segment, which makes up the larger proportion of Tiffany & Co’s entire market segment. We assign 6.1% to Gift-Givers. Meanwhile, Affluent Self-Buyers segment is assigned a lower growth rate of 4%.

After determining the growth rate potential of the two market segments, we projected the future earnings of each segment from year 2012 to 2016.

Sypnosis  Market Segmentation  Demand Analysis

Competitive Benchmarking  Brand Valuation

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