Exploratory Study – Limitations

Diary Guidelines  Elysius  Felicia  Byron  Ashley  Aaron

In this exploratory study, based on our guidelines,

This study serves to observe 5 unique individuals hailing from different walks of life and captured in moments of their uninhibited selves in an uncontrolled environment/setting and their relationship with Tiffany & Co. – using Susan Fournier’s 15 Brand Relationships.

However, it is impossible to achieve a 100% “uninhibited selves” and “uncontrolled environment”.

Firstly, the 5 unique individuals our team chose participated in our study as a kind favour (Thank You!). Our participants have no incentives to provide accurate, truthful and elaborate responses.

Secondly, this activity cannot be conducted anonymously. As our participants are being observed, they may feel that they are being judged by the observers and thus, inclined to portray themselves favorably. Therefore, our participant’s responses in the diary and a day of observation may not accurately depict their true lifestyle and feelings about the Tiffany & Co.

Diary Guidelines  Elysius  Felicia  Byron  Ashley  Aaron


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s