Assignment 1
Tiffany & Co. is a holding company that operates through its subsidiary companies. The company’s principal subsidiary, Tiffany and Company (Tiffany), is a jeweler and specialty retailer whose principal merchandise offering is jewelry. Through Tiffany and other subsidiaries, the company
Assignment 1
Tiffany & Co. is a holding company that operates through its subsidiary companies. The company’s principal subsidiary, Tiffany and Company (Tiffany), is a jeweler and specialty retailer whose principal merchandise offering is jewelry. Through Tiffany and other subsidiaries, the company
Assignment 2 (Part 1) Exploratory Study – Diary Guidelines
As part of our exploratory study, we had to identify participants to observe and understand their relationship with Tiffany & Co. We selected 5 unique individuals hailing from different walks of life and captured moments of their uninhibited selves in
Assignment 2 (Part 1) Exploratory Study – Diary Guidelines
As part of our exploratory study, we had to identify participants to observe and understand their relationship with Tiffany & Co. We selected 5 unique individuals hailing from different walks of life and captured moments of their uninhibited selves in
Assignment 2 (Part 2)
Brand Survey Findings Word Association Laddering Brand Personification & Obituary Tiffany & Co. (Tiffany) has always advocated the concept of true love, timelessness, luxury, sophistication, and elegance in its products. Tiffany aims to provide the notion that people of different ages and race aspire
Assignment 2 (Part 2)
Brand Survey Findings Word Association Laddering Brand Personification & Obituary Tiffany & Co. (Tiffany) has always advocated the concept of true love, timelessness, luxury, sophistication, and elegance in its products. Tiffany aims to provide the notion that people of different ages and race aspire
Assignment 3 – Brand Valuation
Market Segmentation Financial Analysis Demand Analysis Competitive Benchmarking Brand Valuation In order to conduct a thorough Brand Valuation analysis for Tiffany & Co, there are three key components in all of our valuations. They are 1) an analysis of the financial performance of
Assignment 3 – Brand Valuation
Market Segmentation Financial Analysis Demand Analysis Competitive Benchmarking Brand Valuation In order to conduct a thorough Brand Valuation analysis for Tiffany & Co, there are three key components in all of our valuations. They are 1) an analysis of the financial performance of
Assignment 4 – Brand Challenge
Brand Frenzy Tactical Gaps Strategic Gaps Brand Purpose In Assignment 4, we look at our findings from our previous assignments and link them with 3 new concepts: 1) Tactical Gaps, 2) Strategic Gaps, and 3) Brand Purpose. We have also included an additional
Assignment 4 – Brand Challenge
Brand Frenzy Tactical Gaps Strategic Gaps Brand Purpose In Assignment 4, we look at our findings from our previous assignments and link them with 3 new concepts: 1) Tactical Gaps, 2) Strategic Gaps, and 3) Brand Purpose. We have also included an additional
TIFFANY & CO 